Open House Marketing, Uncategorized

With Right Strategy Open Houses Prove Worthwhile

While you are putting loyalty strategies to work in your business, you could be improving other marketing tactics that attract more loyal clients. It’s why I think you’ll appreciate the first tool you can use to capture open house traffic and convert it into loyal clients too.

Holding open houses is one of the oldest lead generating tactics in the book, unfortunately, it has become somewhat of a lost art. I commonly hear agents express the difficulty of generating traffic and when there is traffic, capturing it…well, not literally of course, but collecting information so you can follow up. People have become resistant to filling out a guest book, but I have something for you that can change it.

You can download a special report entitled, “Avoid the 7 Most Common Home Buying Mistakes.” I’ve designed it so you can easily add your contact information. Simply print enough copies to give away at your next open house.

That’s right, give it away. Why? Because you immediately invoke the Rule of Reciprocity, which means, “To return in kind.” Once you give the report to your guest, ask him or her to sign your guest sheet. It’s always easier to ask when you’ve given them something of value and they are likely to reciprocate out of obligation…that’s what the power of giving can do for you.

Your guest sheet should include the basics and a few questions about their home search criteria:

• Name
• Address
• Phone
• Email address
• Type of home
• Price range
• City
• Resale or New Construction

It also helps to state your privacy policy on the guest sheet so they understand you will protect their information.

Download 7 Common Home Buying Mistakes Report

(right click link and select “save target as”)