One Page Plan, Uncategorized

Overview: The One Page Plan

Are You Attracting All the Clients You Can Handle?

Marketing is what creates the lifeblood of your business - clients. Without them, you have no business. When you glimpse at Realtors who don’t do any marketing, you see desolation; like a ghost town with nothing but blowing tumbleweeds. 

Marketing let’s prospects know about your service and persuades them to seek you out. And for marketing to be effective, you have to let prospects know about your service repeatedly.

How do you do it? You need both a marketing strategy and a marketing plan.

What’s the Difference?

Your marketing strategy is shaped by your overall business goals. You use it to judge the effectiveness of your marketing plans. Your strategy includes:

• A definition of your vision
• A statement of your position
• A list of objectives & strategies
• A plan of execution

Think of your strategy as “the big picture,” what it looks like from 30,000 feet. It tells you where you want to go and sets direction. The marketing plan is the specific roadmap that’s going to get you there. Marketing strategy explains “why” you execute and marketing plans explain “how” you execute. One helps with vision and the other with details.

Putting It Together

The most important reason to put your marketing strategy on paper is to clarify your thinking. It’s not a difficult process, only requiring your time and concentration. I’ve taken extra steps to provide you a series of lessons saving you time by keeping it brief and concise.

By completing all of the lessons, you will have a One Page Plan.  It’s short and concise and delivers your strategy quickly and effectively. It’s designed to help you organize your thoughts and clarify your ideas. You’ll find it to be the most productive tool in your business.

Begin Lesson 1 >>