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What is Social Networking?
You’ve heard the term but what is social networking? Popular sites like MySpace, Facebook and LinkedIn are examples of social networking - people meeting online. But don’t think you have to be a teen or technically astute to reap the benefits of social networking. Quite frankly, I stretch the definition of what is social networking. It’s not about the Internet and websites; it only... [Read more]
Being Visible Isn’t Good Enough
Are you constantly visible with clients, but you’re still not getting all the referrals you deserve? Are your efforts not producing results? Although there could be several reasons, it’s possible your content strategy isn’t paying dividends. Content is King Being visible isn’t enough to generate a steady flow of referrals. Heck, even delivering exceptional service isn’t... [Read more]
How to Follow Up
Next is the most important step, the one that brings you the next sale – Follow Up. Too often an agent puts all of his or her energy into planning the open house and leaves little in the gas tank for when it really matters. Your next sale is waiting for you when you follow up and build relationships with the visitors from the open house. In most likelihood, the majority of your visitors aren’t... [Read more]
With Right Strategy Open Houses Prove Worthwhile
While you are putting loyalty strategies to work in your business, you could be improving other marketing tactics that attract more loyal clients. It’s why I think you’ll appreciate the first tool you can use to capture open house traffic and convert it into loyal clients too. Holding open houses is one of the oldest lead generating tactics in the book, unfortunately, it has become somewhat... [Read more]
Overview: The One Page Plan
Are You Attracting All the Clients You Can Handle? Marketing is what creates the lifeblood of your business - clients. Without them, you have no business. When you glimpse at Realtors who don’t do any marketing, you see desolation; like a ghost town with nothing but blowing tumbleweeds. Marketing let’s prospects know about your service and persuades them to seek you out. And for marketing... [Read more]
